Originally, the slogans were “we two, ours two”, or at least that was the catchy English version–regional languages usually had a slogan more along the lines of “one family, two children”. And, the change to the new slogan led to at least one humorous math discussion with an auto driver who commented that, “Earlier, it was ‘we two, ours two’; now, it is ‘we two, ours one’. What’s next? ‘We two, ours half?’”

Anyway, keen observers might have noticed the following new addition to selected trucks:

Whether or not we take a course in communication, there is considerable value in trying to refine our understanding of communication. To demonstrate, I will present two class exercises. In describing the exercises, hopefully some of the jargon common in the communications discipline (for example, encoding, decoding, channel, and congruence) will become clearer, and you will be at least a little more sensitive to trying to verify the effectiveness of your everyday communication approaches.

Exercise 1: Oral Instructions

The first exercise involved oral descriptions of drawings composed of basic geometric shapes. One student (we will call him the “sender”) was shown a simple drawing to describe to his classmates (the “receivers”) who were, in turn, supposed to try to recreate the drawing being described.

However, there were restrictions. There were encoding restrictions on the person giving the instructions: they could describe the image only by using basic terms relating to shapes, lengths, directions, distances, and so on, and they could not use gestures in their instructions. For instance, in the second source drawing, the sender could not say, “Draw a house sitting upon a mound…” but would have to say something like “Draw the top half of a circle. Above that semi-circle, draw a square…” and so on. In the decoding process by the receivers, the option to ask questions of the sender was removed. The channel was handicapped by imposing a five-minute time limit for the descriptions and the drawing.

As can be seen in Figure 1, the resulting drawings are quite varied, although in some cases (particularly the drawing of the cube with a six-pointed star on its face), they do come close to reproducing the source.

Figure 1: Three sets of drawings based on oral instructions. The first (outlined) drawing in each set is the source figure that the sender had to give instructions for. The remaining are the interpretation of the instructions by the receivers.

Exercise 2: Written Instructions

After a classroom discussion of the outcomes, one of the students strongly felt that things would be quite different if the instructions were given in written form. “By taking time to write the instructions,” he asserted, “we would be able to make sure that the instructions are clear enough that anyone reading it would be able to understand them.”

We decided to test his theory by writing instructions for drawing a cube with a six-pointed star on one face. Here are some of the instructions written by the students and the resulting drawings from various faculty and staff.

Drawing 1

(1) First, draw a square. (2) In the middle of the square, make a small triangle. (3) Make another triangle also in the middle of the square just opposite to the first triangle, but it is on the first triangle. (4) Above the square, draw a line parallel to the line of the square and join the sides and form a parallelogram. (5) From the left side, make another parallelogram with the help of one side of the square.

Drawing 2

(1) Draw a square (4 centimetre). (2) Make a six-point star inside square. (3)_Put the name of square ABCD. (4) Take line AB and draw two slanting lines of 1 centimetre from A and B leftward. (5) Give E above A; give F above B. (6) Match F and E. (7) Now take point A and D. Draw a slanting line of 1 centimetre upward. (8)_Give the name G. (9) Match F and G.

Drawing 3

Please make a diagram with the help of the following instructions. (1) First, make a square (which has all four sides at 90 degree angles). (2) Next, on the upper side and right side of this square, increase a line which will join. After joining, it should look like a cube, but only on upper and right sides. (3) Then, within the box, make a triangle which has 60 degree angles from both side lines; one line should be as a base line. (4) In the next step, make the same triangle but opposite on the first triangle, which should have five points.

What Went Wrong?

In the discussions following both exercises, there were a lot of attempts to explain why things did not go as expected. When discussing the experience giving oral instructions, some criticisms included the restrictions, which some argued were somewhat arbitrary. Yet, we deal with such restrictions regularly. Many of us, for instance, rely on text messages (or services like Twitter) for a considerable amount of our communication, and these messages are restricted to less than 200 characters. An organization preparing a television or radio advertisement has to work within a limited time frame, somewhere between 10 and 30 seconds. When writing a classified advertisement or a newspaper advertisement, you are likely to be restricted by the number of square inches of space your advertisement occupies.

In other instances, the receiver was simply confused. In the second drawing example for written instructions, the receiver got stuck trying to figure out how to draw a six-pointed star: around her paper there were many star scribbles, but they were all the more typical five-pointed star that we would be inclined to draw if someone had asked us to draw a star. In the end, she did not have enough time to complete her drawing. While the sender would have interpreted her message as being clear and direct, the receiver clearly needed some supplementary instruction.

There were also cases where the instructions were not congruent. In the third drawing example for written instructions, the sender tells us to draw two overlapping triangles, but then tells us that the resulting shape should have five points. Similarly, in the first drawing example, the receiver felt most confused by the fifth instruction. The fourth instruction did not specify which direction the parallelogram should be oriented. After she had already drawn what she interpreted as the fourth instruction, the fifth instruction did not seem to be in congruence with what she had already drawn.

It is also interesting to note that it is difficult to say whether people were right or wrong in what they drew. Most of the receivers would strongly assert that they drew according to their interpretation of the instructions that they were given. From that perspective, what they drew was correct. Many senders, on the other hand, did acknowledge that they had not tested their message to see whether it conveyed what they intended. A few of them also admitted to “cheating” a little by being close to the receiver and reinforcing the written statements by providing supplementary oral instructions.

What Can We Learn From This?

Perhaps the most important message from these experiences is that we should not assume that our communication is effective. Rather, we should try to build methods into our communication that try to confirm that the receiver has understood our message. (In teaching parlance, this is commonly referred to as a comprehension check.) Often, these are simple questions or brief activities presented to the audience to verify that their understanding of the message is correct.

These experiences also indicate that there is no single channel that is best for effective communication. Most likely, a combination of approaches would be most effective since different receivers have different learning or comprehension styles. Imagine, for instance, how much easier it would have been if we could have simply shown the audience the drawing and asked them to reproduce it. Or how helpful it would be if we could also use gestures along with our words to mimic the act of drawing, thus also helping the receiver to create an accurate drawing.

Keeping these lessons in mind, we should also try to identify what type of communicator we are. For some, their strengths will be in written communication; others might prefer speaking, demonstrating, illustrating, or employing one of the many communication reinforcement tools available to us. Once you have figured that out, practice—both to keep your strengths strong, and to improve upon your weaknesses.

Cross-posted at the Tata-Dhan Academy PDM blog and at Ananda Mahto.

One of the things I’m happiest about is that we were able to do this issue entirely using open-source tools. In the past, PageMaker and CorelDraw have been used. These programs are good, but in the long run, we would like the students to create (including design) these newsletters entirely on their own, and seeing that we don’t have copies of these programs for the students to use and that I don’t encourage the students to use pirated software (see Am I inconsistent?), I thought it would be good to experiment with this issue and do the design entirely using open-source programs.

So, for that, we used Inkscape and Gimp for all of the graphics, and Scribus for the layout. Since there were a couple of tables in this issue and Scribus has terrible support for tables at the moment, we used OpenOffice.org Writer to design the table, copied the table into OpenOffice.org Draw, exported the table as an EPS file, and imported that as a vector graphic into Scribus. Kind of a roundabout way, I know, but then again, as far as I remember neither PageMaker nor CorelDraw are that great for tables either. For the fonts, I decided to use the Linux Libertine font family both because it is open type and because it is a really nice font. And, for hosting online, we decided to use WordPress (though we are using the .com variant, rather than the .org variant–for now at least).

Overall, I’m happy with the results! Check it out for yourself: Spectrum – Issue 4.

Like this advertisement from a big electronics store:

Read the fine print...

So, I showed this ad to all of my Indian colleagues and my students, and none of them were able to see any problems. Even after I asked them what the definition of free is.

“It must be a very good deal,” everyone kept telling me, justifying the fine print. Apparently, in India, free means “a 30% discount”; in the same ad that was announcing “Pay Rs. 2000 extra and get a DVD Writer FREE”, Croma was advertising DVD writers for Rs. 2900.

But that’s not the only great “FREE” that I’ve seen. Earlier this week, I went to Nagapattinam with the PDM 9 students to see what community radio is all about. At the end of the trip, we stopped at Velakanni to see the town’s big church and check out the ocean.

Here’s the first sight that we were greeted with:

Such a beautiful beach...

The sign boldly proclaims that the town is a “plastic free zone”. Looking around, I couldn’t help but think that this is certainly another strange interpretation of “free”. The best part, though, comes when you read what’s written on the rest of the sign. Check it out:

Infertility and choked drains... all because of plastic

Here’s the abstract:

When one surveys news reports today, mention of disasters seem to be commonplace. And, quite often, there is a lot of response to disasters. Aid agencies channel money or other forms of relief directly to communities who need it or to organizations who are better prepared to implement response work. Governments create plans to offer rehabilitation support, or find some other way to compensate those who are affected by disasters. Academicians write reports comparing one disaster to similar disasters, and theorize about what could have been done to minimize the impact of the disaster.

But where is the community in this post-disaster scenario? And what about the communities who have not suffered catastrophes? Are they safe? Is that enough? Is it appropriate to merely respond to disasters, or is there a better way to approach disaster risk reduction? And what does this mean for a development organization?

ACEDRR believes that there is simultaneously a positive and negative relationship between development and disasters. However, development efforts have incredible potential to contribute to disaster risk reduction and to help create a “culture of preparedness”. Development practitioners have a responsibility to be aware of this continuum and use it to guide their work and to build knowledge about disaster preparedness and prevention.

This primer is by no means a complete account of the relationship between disasters and development. However, it is hoped that this primer can serve as an introduction for practitioners to become more sensitized to the relationship, and that they use this awareness to change from working in what is mostly a reactive manner, to working in a proactive one. It is also hoped that this primer can lay a foundation for further discussions and research—not discussions and research designed around communities, but ones which include the community as an integral partner and as a stakeholder whose traditional wisdom might be able to help us with some of the more complicated issues we face in our rapidly modernizing world.

And, here’s the report itself.

[Cross-posted at ananda.mahto.info. Spread the link around!]